Assignment Help In Malaysia Tgv

1.0. EXECUTIVE SUMMARY; TGV Cinemas Sdn. Bhd. owns and operates one of the largest multiplex circuits in the country with over 162 screens in 20 premier multiplexes with MORE to come. In line with its vision to provide the "ultimate cinema-going experience" to the discerning public, TGV offers numerous facilities and conveniences, such as generous seating gradients, sophisticated digital sound and projection systems, central computerized ticketing system with integrated tele-reservation hotlines and online ticketing, and facilities for the handicapped including special wheelchair lifts. TGV is the market leader in cinema design and technology, and continues to bring the latest in movie-going to the Malaysian public. They were the first to introduce the total cinema concept to the ever discerning Malaysian. They believe in enhancing the each movie-going experience by providing choice, comfort and convenience, as an all-in-one package. The problem of TGV cinema is the movie ticket purchase time is too long during the peak hours in weekend because the long queue in the cinema hall. Some of the customers need to wait more than 27 minutes to get their turn during peak hours. Demographic forces pose opportunities to the company. From the angel of location, certain places do not have cinema such as Kampar, Teluk Intan and Kuala Kangsar, thus this an opportunity for TGV to set up new branches in these places. From the angel of races, Malaysia is multiracial country. Therefore, there are a lots of festivals throughout the year. This is an opportunities for TGV to introduce festival-related movies. For the threats in TGV is government policy that filters out certain parts of the movie that contain aggressive, pornographic scene poses threat to ticket sales. The existence of competitor threat to TGV. There are a few companies compete with TGV in film exhibition industry such as Cathay Cineplex, MBO Cinemas, Golden Screen Cinemas, and Star Cineplex. 1 | P a g e

Company backgroundTGV Cinemas Sdn Bhd operates as a film exhibition and entertainmentcompany in Malaysia. TGV Cinemas Sdn Bhd was formerly known as TanjongGolden Village. TGV Cinemas is the second largest cinema chain in Malaysia. TGVCinemas was founded in 1994 and is based in Kuala Lumpur, Malaysia. TGVCinemas is headquartered at Maxis Tower, Kuala Lumpur. As of March 2015, TGVCinemas totally has 32 multiplexes with 235 halls and more than 45000 seats.As of July 31, 2008, TGV Cinemas Sdn Bhd operates as a subsidiary ofTanjong Entertainment Sdn Bhd. Besides that, TGV Cinemas Sdn Bhd operates andowns multiplex circuits in Kinta City, Klang Valley an Ipoh in Malaysia. TGVCinemas Sdn Bhd also rents cinema halls for various functions. The biggest TGV Cinema is located at Sunway Pyramid with 12 halls and2598 seats. While the second largest TGV Cinema is located at Suria KLCC with 12halls and 2459 seats. As of March 2015, TGV Cinemas overall has 32 multiplexeswith 235 halls and more than 45000 seats. Their latest cinema outlet is located at

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